IKEA Bee – You Decide When It’s Spring

Making of

Credits

Client: IKEA Schweiz
Agency: Wirz Communications AG
Creative Director: Fernando Perez

Production: Boutiq
Director: Mike Huber

Animation: Colorbleed

DOP
Tim Lüdin

Edit
Marko Strihic

Colorgrading
Jürgen Kupka

Modeling
Tom Hankins
Tom Keijer

Lookdev
Tom Hankins

Groom
Sander Bultman

Animation Director
Roy Nieterau

Animation
Danny Vos
Tim van Dulmen
Robbin van den Broek

Lighting / Rendering / Compositing
Tom Hankins
Tashina van Zwam

Musik
Paul Shapera

Creative producer
Sven Stroomberg

IKEA Bee

No one knows exactly when the winter leaves and the weather becomes a little more pleasant again. So show the cold weather the warm shoulder and simply make the spring start yourself – at your home. Follow the example of our cute little bee!

Live-action

For Ikea Switzerland we brought this cute little critter to life. Since our little bee needed to be surrounded by IKEA furniture it was chosen to shoot background plates with live-action footage on top of which we would comp our animated character. In order to make him interact with the (fake) snow rocks were thrown in during the shoot.

Animation

There is not that much to a bee and therefore our animators had the challenge to really make this character come to life. By focussing on big body movements we’ve been able to portray its emotions without having to rely on facial expressions.