Aldi – Vitaminis

Making of

Credits

Animation: Colorbleed
Agency: WPS
Brand: Aldi

Modeling
Gijs van Kooten
Tashina van Zwam
Charlotte Piogé
Tom Keijer

Look development
Tom Hankins
Tashina van Zwam
Charlotte Piogé
Gijs van Kooten
Tom Keijer

Rigging
Richard Maegaki

Animation director
Roy Nieterau

Animation
Danny Vos
Robbin van den Broek
Tim van Dulmen

Lighting / Rendering / Compositing
Tom Hankins
Charlotte Piogé
Tashina van Zwam

Creative producer
Sven Stroomberg

Vitaminis

When asked to create the new spot for Aldi’s Vitaminis we immediately got excited. An animation with 8 characters seemed like an awesome case to us.

Personalities

From the start we decided that all of the different characters needed to get their own personality. That way we would be able to create lovable and memorable characters that would appeal to the target audience. We gave our animators the freedom to really get the most out of those personas and that shows in the final animation.

Visual style

We wanted to create a visual style that we hadn’t done before. Therefore we’ve spent a fair amount of time in the beginning of the process to develop a nice look and feel that we felt fit the story and characters. Because the original key-visual of Aldi’s Vitaminis had a 2D background we came up with the idea of pushing that a little further and come up with a 3D style that would have the same majestical feel to it.

Campaign

Besides the tv-spot there was a lot more content created to really put these stuffed animals out there. You can check out the dedicated website right here. We only created the content for the TV spot.